Cashmere is a gift from nature.
I was born and raised in Perugia, a small town in Italy, where during my youth cashmere was a “status symbol”. When I was 14, I bought my first cashmere sweater using almost all the money I saved for my upcoming summer vacation. To this day, I still remember the incredible feeling of wearing that cashmere sweater.
A few years later, when I founded my first knitting company in 1992, it felt kind of natural to be focused only on cashmere products.
In 1998, I developed an integrated and vertical production factory in order to control each step of the process, with the goal of achieving the highest quality possible.
From 1999 to 2006, my team and I extensively researched - from the raw material in Inner Mongolia, to each step of the production process in our Italian factory - how to innovate cashmere.
We discovered that the hidden “genius” of cashmere’s morphological structure is to be particularly resilient and the most thermo-regulating fiber in nature. Those discovered properties combined with all the new technologies we applied during the process, allowed us to achieve a new cashmere product: superlight and naturally elastic.
In 2014 we launched “Cashmere 2.0”, a new generation of cashmere, which is the combination of: the best quality of Alashan cashmere raw material + the most advanced yarn spinning technology + our multi-layer knitting system + a sophisticated natural finishing treatment.
From Fall-Winter 2019, with the launch of our new E-Store and our Madison Avenue Boutique's new concept, we will introduce worldwide our unique cashmere style and service.
Everything is produced in our factory in Italy.
Founder & CEO